Summary
BIM is a Peruvian digital wallet that had significant usability issues, unclear information, and a dated look and feel. Through the Equals agency, we proposed a complete app redesign to improve its flows and processes.
The challenge
The project's goal was to redesign the entire app, simplifying steps, increasing information clarity, and reducing friction in both user experience and development to drive greater use of the app in Peru.
Confusing information
The app showed screens that didn't clarify what action users needed to take, causing confusion and drop-off.
Lack of clarity
Users struggled to find their contact list, know whether a contact had a BIM wallet, and see transfer fees, making the app harder to use.
Low conversion
High drop-off in the review and confirmation steps prior to sending.
My role
As Product Designer, I designed the Money Transfer flow end to end, from wireframes to final design, actively collaborating on design decisions with the other Product Designers.
Benchmarking
User analysis and competitive benchmarking.
UX / UI Design
Designing the flow's different sections in wireframes, writing copy for each screen, and building the interface.
Collaboration
Ongoing work with the designers, UX Lead, and key stakeholders from Business.
Testing
Usability testing and validation with real users (guerrilla testing).
Process
Discovery
Data analysis, interviews, and identifying opportunities for improvement in each flow.
Definition
Mapping the current flow, prioritizing issues, and setting redesign goals.
Design
Wireframes and design proposals aligned with the new Design System.
Validation
Usability testing and refinements based on feedback.
Final deliverable
Handoff to the BIM team with documentation for development.
Solution
More projects
View all
Product Design
App BICE Vida
Design proposal for the BICE Vida app, focused on the look and feel of onboarding and the main menu.
View project
Product Design
Viaje Protegido
I designed the complete flow for purchasing travel insurance, from quote to confirmation.
View project
Design System · App
BIM
I designed the mobile app's design system and established the shared visual foundations used by the Product Designers.
View project